Volkswagen Beetle, ca. 1953.

In 1953 LEGO was been asked to make VW Beetle models for the VW factory at Wolfsburg for promotion activities.

The models were given away to customers who had bought a VW Beetle. 

The VW Beetle models are scaled 1:38.

The Beetle had a white bottom and rubber tyres.

At VW Dealers there was a board with eight different coloured models, showing the real colours of the real VW Beetles.

On the box is a drawing of a real VW Beetle, the VW 1200.